Do you want to know how the e-commerce market is doing?
The trend toward online buying has accelerated recently, and this increase is only expected to continue.
But as the e-commerce sector expands, it’s also getting much more cutthroat. Data is necessary to assist you comprehend current trends because of this.
We’re delving deeply into all the relevant e-commerce statistics and trends in this piece.
Let’s get going:
Use statistics and trends for e-commerce
Let’s start by talking about some broad e-commerce usage statistics that every business owner and marketer should be aware of at this time. You’ll have a better understanding of how American customers currently perceive internet firms thanks to these facts.
In 2020, US customers made 791.7 billion internet purchases.
Contrary to popular belief, consumers are more willing to shop online. Consumers made $791.7 billion in purchases from US businesses in 2020. The US Department of Commerce claims that. The US ecommerce growth rate at this time last year was the greatest in the previous 20 years.
We should also note that this represents a 15.1% increase over the figures from 2019.
Ecommerce sales increased by $105.47 billion in 2020 as a result of the epidemic. This just serves to demonstrate that people continued to shop online despite the outbreak.
The BOPIS model is becoming more popular.
With 68% of US consumers making numerous click-and-collect purchases, the Buy Online Pickup In-Store (BOPIS) business model is steadily gaining popularity. Additionally, 50% of shoppers said that the ability to pick up their items in-store influences where they shop online.
Some people favor this paradigm for a variety of factors. Shipping costs were highlighted by 48% of respondents as the main benefit of BOPIS. They save money on shipping by using BOPIS. 39% find it to be preferable because it eliminates the need to wait for deliveries. Its convenience is liked by 28% of people.
Additionally, it benefits enterprises. 85% of customers reported going to the store to pick up their items and making extra purchases.
The BOPIS model should definitely be taken into consideration if you’re just establishing a firm if you want to increase sales.
In 2021, it’s anticipated that online sales will surpass $200 billion.
At the end of 2021, it’s anticipated that online purchasing will reach $200 billion. Nothing like this has ever occurred. This is as a result of the epidemic changing consumer behavior. Nowadays, consumers can purchase whenever and wherever it suits them.
This is also the cause of the 5% increase in holiday advertising from the previous year.
If you haven’t already, start planning for 2022 by opening an internet business as soon as you can. There are several indications that the e-commerce sector will keep expanding after 2021.
Customers rank reliable delivery as the most crucial feature when making an online purchase.
Fast and dependable delivery is considered to be the most crucial factor when making purchases online by 41% of consumers. They check for things like same-day delivery, pick-up choices, and product visibility throughout the delivery process.
Other noteworthy features include product accessibility (35%), a good return policy (31%), great site navigation or the ability to find products quickly (30%), the availability of online customer reviews (26%), the ability to see a wider range of stock than in physical stores (26%), and an intuitive mobile app interface (23%).
We advise you to check the features of your e-commerce site to see if you can now solve these client issues. You want to be able to offer users the greatest possible solutions and experience.
In the future, 65% of consumers anticipate using internet purchasing platforms more frequently.
According to a study by Wunderman Thompson, 65% of customers anticipate using online purchasing channels more frequently in the future. In addition, 34% of buyers said they prefer digital downloads of their online purchases.
Other fascinating facts from the same study were presented. For instance, 52% of internet buyers receive ideas by perusing Amazon.com. In fact, Amazon is where 63% of online customers begin their purchase search. Additionally, 75% of customers indicated they wished more companies provided services on par with those of the world’s largest online retailer.
Mobile accounts account for the majority of fashion sector online sales.
Mobile devices account for 66% of fashion industry internet sales. Mobile devices account for 76% of all web traffic. These numbers come from client data from SaleCycle between 2020 and 2021.
Trends and statistics for online sales
What types of sales is the e-commerce sector currently generating? You might be taken aback. One of the world’s markets with the quickest growth is this one.
Given the direction that businesses will go in the next years, we can declare with certainty that increasing your investment in your online operations would be one of the smartest moves you could do.
By 2024, it is anticipated that e-commerce revenues would total $6.3 trillion.
By 2024, Statista projects that e-commerce revenues will total $6.3 trillion. In contrast, e-commerce sales globally reached $4.28 trillion in 2020.
Source: online selling platform , ecommerce platforms
