Running a website? Is your web design responsive for all devices? Think over!
As per Statista, 15 billion mobile devices were operating worldwide, and by 2025 the number is predicted to reach 18.22 billion. The number is self-alarming to understand how important it is to make your website design responsive for all mobile and other devices.
If you are still not influenced, read on to learn why responsive design is important and how it is beneficial for SEO.
Why is responsive design important?
From big to small, internet users are using all types of screens. As the screen usage is different, the user can open your website on any device. Now, if your website design is not responsive, your visitors will not be satisfied, and the website bounce rate will increase. So, to let them spend more time on your website, your website needs to be responsive and user-friendly. This, in turn, will improve your search engine rankings as well.
How responsive design benefits SEO?
Now you know the significance of responsive design, let us see how it benefits SEO.
Google ranks mobiles first
It is because of the rise in mobile users that Google prefers mobile-friendly websites first. Google aims to provide the same content to mobile users as desktop users.
When a user immediately returns to the search engine page from your website, it notes that the visitor didn’t find it the best choice as per their search. Let’s say a visitor visited your desktop version and wanted to look for the same information on mobile at some point. But if your mobile version has less information in comparison to the desktop, then it is sure to make your visitor unhappy.
The algorithm used to rank a website is designed in a way that favors user-friendly and responsive sites. So, to rank higher in SEO, investing in a responsive design will boost the chances of gaining more clicks on your website.
Page loading speed
In web design Toronto, page loading speed is another important factor that has a direct impact on your SEO. It can break or make your user experience. When a full website page loads on a small screen, it gets extremely slow. But when you have a responsive design, the page becomes compact and loads faster. As the website is optimized, the page loading speed will positively influence your website traffic and conversion rate.
Avoid content duplicity
As mobile users are increasing, some website owners go with the approach of creating a separate mobile version along with the desktop version. Here the chances of duplicate content increase, as both versions contain the same content despite different URLs. It affects your SEO ranking. Though Google has a set algorithm to rank pages, it needs SEO help to understand the pages a website prioritizes. But if you can’t do so, it lowers your ranking. Here a responsive design will eliminate the issue of duplicate content, as there will be a single URL for every device.
Web designers need to follow whatever Google or its algorithm says for SEO. The web design world is consistently changing, and we will see new concepts sometime in the future. But right now, responsive design is a necessity. It affects SEO, so it is necessary to create responsive websites.