Do you have an online store that customers may shop on? No matter how large or little, bootstrapped or loaded with cash, a startup or a Fortune 500 company, every eCommerce business needs consumers to discover it. Because 89 percent of visitors consult search engines before making a purchase choice, search engine optimization (SEO) for eCommerce is not only essential but also cost-effective and sustainable.
Building an effective eCommerce SEO plan is dependent on a number of factors, including optimizing your website, gaining a grasp of the forces acting on your business from the outside, performing keyword research, and making incremental improvements. If you want to boost the number of people shopping on your website as well as the amount of conversions and purchases, you should focus on gaining more shoppers.
Establish a Solid SEO Basis for Your Online Store
Start with the fundamentals and ensure that you have a solid foundation for excellent eCommerce SEO. The foundation of far too many websites on the internet is shaky, and their primary Indian SEO Company are band-aid approaches that, although effective in the short term, are ultimately counterproductive. Ensure that the following best practices for Ecommerce SEO Service India are implemented on your website before you publish it:
Make Use Of A Website Design That Is Responsive And User-friendly On Mobile Devices
Because mobile internet use is growing at such a rapid rate, there is a good probability that a significant portion of your traffic is coming from mobile devices. Make sure that your website can be easily navigated, that it is responsive, and that it is mobile-friendly. Both the search engines and your visitors will have a lot more positive experience, which will result in an increase in the amount of traffic you get as well as your conversion rates.
Install an SSL certificate
Your website receives an additional level of protection in the form of an SSL certificate, which ensures that any sensitive information (such as contact and payment data) that is sent over the internet is encoded. Customers will only make a purchase from a website that they trust; to ensure user safety, add an SSL certificate. In addition to that, Google’s ranking algorithm takes into consideration whether or not a website has an SSL security certificate.
Check How Long It Takes For Your Site To Load
When a website takes more than three seconds to load, over forty percent of visitors will leave the site. This is even more obvious in the case of Ecommerce SEO Service India, where 79 percent of customers who have difficulties with site performance indicate they would not return to the site. It is also more probable that search engines will provide higher ranks to websites that load rapidly, therefore you should make sure that your website is configured and optimized to load quickly.
Create accounts for both Google Analytics and Google Webmaster
Establish a Google Analytics and Google Webmaster account right from the start. You will be able to discover how people interact with your website with the assistance of Google Analytics. This will allow you to learn more about your users and provide a foundation for future enhancements. You will be able to optimize your site’s exposure and monitor how well it is doing with the aid of Google Webmaster Tools.
Build a dynamic sitemap, and then send it out to Google and Bing
Sitemaps are files that offer information about the pages, videos, and other files on a website, as well as the connection between those pages, videos, and other items. It notifies search engines about URLs that are accessible to be crawled; you should construct and submit your dynamic sitemap to Google and Bing so that they may examine it and rank it.