Last Sunday I was in Harvard Square to kill 45 minutes before meeting friends for lunch. So I did what any garden lover would do and headed to the Henry Wadsworth Longfellow House on historic Brattle Street for a leisurely stroll through the beautiful gardens (and a peek into the gift shop too!).

At the store, I bought a copy of Longfellow’s famous poem, The Rainy Day. I know you’ve heard the poem’s most famous line – “Into every life must fall some rain”. “Hmmm,” I thought, “with what’s happening to our economy, the stock market, my 401(k), and some companies I know, I think I’m living in a tsunami!”

There is no doubt about it. Like me, Salesforce Beratung many CEOs and managers are feeling the effects of the economic storm that’s out there. But I say: ” Every good poem deserves good language” and “every cloud has a silver lining”.

Opportunity In Chaos

Unfortunately, many managers have had to make drastic cuts in recent weeks. Not only have they cut back on obvious spending, but many have been forced to make even more draconian spending. It goes without saying that the underperformers come first, but one manager I spoke to admitted he had to “cut through the bone” while laying off some of his sales teams.

I can confirm this is happening as the number of calls from candidates looking for recruiters is increasing dramatically. (Trust me!) And a lot of the candidates that are out there are very, very talented performers.

Time For An Upgrade

So here’s the silver lining we’ve been waiting for. . . .

There’s never been a better time to upgrade your sales team! Smart managers will capitalize on the chaotic business scene and seize the moment to hire some of the best talent around.

Here are the steps you need to take to potentially find a rainmaker:

1. Evaluate: Honestly (and confidentially) evaluate your current team. Knowing there are performers out there should give you that extra reassurance to look closely at the numbers. Decide how many and who can be replaced.
2. Search: confidentially start the search process. Make sure your network, recruiters and everyone involved understand that your search is confidential at this point.
3. Make your choices: Hire the top talent you need to get the numbers you want, based on the KPIs of your top performers and your ideal profile for your sales team!
4. Make the cuts: First, meet with any sales teams who will be staying to reassure them of their value to the company. Then proceed to let your underperformers go. Ask your HR professional for help with this step if you need it.
5. Solidify your team: One thing is certain: uncertainty will be with us for a while. It’s important to be confident that your new sales team is performing at the highest level. It is crucial that there are no “new” underperformers.
6. Increase your sales training: If you think your team could benefit from some additional sales training, call your favorite sales trainer, consultant or sales guru and get put on the waiting list. These guys and gals will be very busy as savvy managers realize now is the time to ensure their sales team is performing at 110%. It ‘s short bucks for the return on that investment.

All of this may not be quite as simple as “Click here to install these updates”, but I assure you that it is worth the time and effort. And that top performer you hire today can make all the difference between hitting your numbers or not!

Organize your business with an effective CRM system

It is important for a business to build connections with new customers and make efforts to keep them. It is also important to build long-term and loyal relationships and support the growth of the company. As a result, a business should track relationships with existing customers to achieve its goals. After all, in a time when requirements are changing rapidly, having customers is not enough. You should know that more and more companies are using feature-rich CRM systems to meet their customers’ expectations. Previously, it was not possible to track existing customers due to the lack of database technology.

The scenario is completely changed today where a company can easily track its customers and maintain relationships with them. With the help of database technology, any business can collect the details of customer profiles and know their purchasing preferences. The technology is equally beneficial for small and large businesses; However, more is needed by those companies that do not have a large pocket or budget for marketing and promotional activities. Because of this, they need database technology to implement a robust marketing approach and grow their base.

A CRM system helps businesses on many levels, giving them the ability to manage all of their customers’ information in one place. It allows a business to get a 360-degree view of each and every customer to plan marketing and advertising accordingly. Additionally, it helps in managing marketing campaigns and tracking lead generation so the business can easily achieve its goals. The system also facilitates the management of contacts and opportunities to help a business on a large scale. As a result, it’s now possible to track every customer and every lead to build more opportunities and more prospects.

In addition, a cloud-based CRM system does not require entrepreneurs to be present at the company’s location, since all operations and activities can be carried out from anywhere in the world. In addition, such a system is implemented to receive sales forecasts and analytical reports, so that the goals are known in advance to each individual employee of the company. Salesforce Beratung Sales activities can now be tracked and customer updates reached almost instantly, giving the company a competitive advantage. In addition, the system gives companies the opportunity to abandon manual processes and increase overall productivity.

Overall, a CRM system offers companies the opportunity to connect with their customers in a completely different way and to understand them completely. In addition, it offers the possibility to monitor and manage the business anytime and from anywhere to enjoy many conveniences and save a lot of money. Therefore, it is important for a business to choose the best CRM to realize its true potential. Here’s how a company can use Salesforce’s consulting services to streamline and keep its processes in order.